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ProQuest Statistical Insight
National
income and production statistics, retail and wholesale trade data,
interest rates, economic indicators, and social and demographic
statistics, plus much more.
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Survey of Buying Power and Media Markets
Annual issue of Sales & Marketing Management featuring statistics, rankings, and projections for every county and
media market in the U.S. with demographics broken out by age, race,
city, county, and state; information on retail spending; and
projections for future growth in these areas. All of the rankings are
divided into 323 metro markets and 210 media markets. Statistics unique
to this publication including Effective buying income (EBI), a
measurement of disposable income, and the buying power index (BPI), a
measure of spending power that takes population, EBI, and retail sales
into account to determine a market's ability to buy.
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Call Number:
Ref HC110 .C6 S35
Location:
Gleeson Reference Desk, 1st Floor
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