University of San Francisco

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Advertising: an Interdisciplinary USF Major

A pioneer of modern advertising, David Ogilvy, believed that one principle for creating breakthrough advertising is something he called the "Big Idea." Well, here's a Big Idea: in advertising, broader is better, and a USF education provides you with that breadth. Beyond your interdisciplinary advertising curriculum, Arts & Sciences core courses will fine tune your writing skills, will prepare you to make more powerfully persuasive presentations and lead you to more deeply understand our diverse and globalizing world - all important "tools" for launching a successful advertising career.

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University of San Francisco
http://www.usfca.edu
2130 Fulton Street

San Francisco, CA 94117-1080

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