The Sport Management Master's Program has been designed to provide an integrated student experience to a diverse group with wide-ranging professional responsibilities and interests. Each entering class of The Master's Program offers a richness in the multifaceted and complementary backgrounds of its students.
Students in The Master's Program come from a diverse background of undergraduate and professional experiences. Each class of approximately 35 students begins and completes The Master's Program as a "cohort" or learning community that functions as a support network.
Students come to The Master's Program with a wide variety of professional and work experiences. While some students are currently employed in the sport industry, others come from professional or business backgrounds in other sectors. Included in the student mix are managers with professional sports teams, intercollegiate athletics programs, corporate marketing/sponsorship firms, fitness and health clubs, and corporate wellness and fitness programs. We also see coaches and administrators in youth and scholastic sports programs in The Master's Program. Other students bring professional backgrounds in financial management, law, marketing and sales, teaching, social service and other areas.
Ryan Adams Viva los Cardinales! Spanish-Language Television Marketing Plan for the Arizona Cardinals
Aric Agresti Positive Development through Youth Sports
Colin Tate Allen Spending Money to Make Money: How Using Keynesian Economic Theory in College Athletics can Benefit the Entire University
Gregory Bradford Allen An Outsider's Guide for Baseball Insiders
Robert Baksa Tapping Into an Untapped Market: Teenagers and the San Francisco Giants
Derek Ayoob Junipero Serra High School Football Coverage Manual
Jillian Ann Bivert Women and Leadership in the Sport Industry
Mike Brin Outsourcing Sport Marketing and Sponsorship Operations by Division 1 Collegiate Programs: Attitudes and Perceptions of Athletic Administrators and Its Future Impact on Universities
Frederick Brown Financial Standards for Community Recreation Facilities
Ryan Matthew Brown Tiger Woods' Economic Impact on the PGA Tour
David Burgee Personal Style Tendencies Among NCAA Division I Soccer Coaches
Ajani McArthur Byrd San Francisco State University Recreational Sports Program
Marc Cavallero Recruiting and Coaching International Athletes in Division College Swimming
Jim Charon Gay and Lesbian Sports and Sponsorship: Historical Perspectives and Future Opportunities
Jonathan Child The Tri Afterglow: A Study of Trends and Demographics in the Sport of Triathlon
Won Jin Chung A Study on the Impact of Brand Personality Compatibility Between Sports Event and Title Sponsor: An Analysis of the Longs Drug Challenge LPGA Tournament
Todd Ciardella Community College Football Report: A Weekly Highlight Show That Focuses on California Community Colleges
Steven Clarke ilikesnow.com: Information and Advertising Hit the Slopes
Blaine Clemmens The Bay Area World Series
Michelle Ustaris Cu SC HOOPZ
James Davis Arroyo Don's Boy's Basketball Program
Gary Deeds Getting More for Your 85.5 Million: A Different Approach to Managing the NFL Salary Cap
Joe Della Cella The USF Dante Benedetti Classic at SBC Park
Hemant Dua SPEU Inc.: A Soccer Initiative in India
Lauren Dunnigan How Effective Are Positive Coaching Methods at the Collegiate Athletic Level: A Study of the Effects of Positive and Negative Coaching in Women's College Sports
Robert Dye A University of Illinois Fan Survey: The Future of Assembly Hall
Michael Alan Esola Strategies for NCAA Division III and Community College Athletic Departments to Increase Annual Revenue
Jay Fellows Society's Impact on Youth Sports: An Analysis and Suggested Plan of Action
Alvaro Ferrol Futbolito
Todd Flournoy CIF State Football Championships: Building Organizational Consensus and Hosting Large Scale Events on Limited Budgets
Cathy Frazier A New Way of Thinking: Emerging Adulthood and the Psychosocial Needs of Young Professional Hockey Players
David Fucillo NBLM: National Basketball Minor League
Damian Garbero Developing the BYU Cougar Club Chapter Handbook
Tyler Gottschalk Sporting Event Violence: Policing the Crisis
Dan Gutierrez Marketing Plan for the San Jose SaberCats of the Arena Football League
Jeong Hahm Marketing to the Korean Community: A Case Study of the LPGA
Brian Hampton The Interaction of Gambling and Sports
Jennifer Hansen Undertstanding Sport Philanthropic Partnerships: An Exploration of the Oakland Raiders Teaming Up with Toys For Tots
Alesia Nicole Harris Business Plan for a Sports Recruiting Website
Ross Hayduk Corporate Sponsorship in Non-Profit Sports
Jim Herrmann The Impact of Sports and Television Upon the Civil Rights, Women's Rights and Gay Rights Movements of the 1960s and 1970s
Kelsey Hicks What Can Optimum Health Do For You?: A Marketing Plan for the Center for Optimum Health
Clara Ho NCAA Student-Athlete Welfare: Importance of Developing the Whole Student-Athlete
Taketo Honsho Understanding the Sport Sponsorship Process: A Japanese Corporate Perspective
Jesse Ryan Hooper Thirty Years of NFL Media Rights: An Economic Analysis
James Huddleston Sportsmanship Among Youth Athletes
Katsuto Ichihara The Sports Business Application for 3G Mobile Phone Technology
Pam Javandel BCS: College Football's Post Season, Effective or Controversial?
Heather Jones Collegiate Bowl Games and the Community Brand: Bowl Games and Host Cities, Is It a Co-Dependent Relationship?
Wesley Glen Jones The Disneyland Effect: An Analysis of Themed Experiences and Themed Destinations
Shiho Kadota Recreational Futsal Web Site Market Research: A Survey Research to Seek a Potential Demand in the Recreational Futsal Online Market in Japan
Gretchen Elaine Keisel An Analysis of the Effectiveness of Utilizing SMS Text Messaging as a Marketing, Advertising, and Revenue Streaming Tool in Sport
Kimberley Graham Klinedinst Mavericks Apparel: Inspiration on a Greater Scale
Timothy Koncel Division I-A Athletic Directors' Perception of the Academic Component of the Champs/Life Skills Program
Joshua Krefetz Let It Ride! The Sociological and Economic Impact of the Legalization of Internet Gambling
Brian Laurila Perceptions of WNBA Players and Its Effect on Attendance
Samantha Lewins Free to Play: Building a Sports Platform in the Campaign Against Human Trafficking
Chris Lilla Reciprocity and Student Attitudes Toward Donations in Intercollegiate Athletics at the University of California
Andrei Stefan Losche DIMINISHING VALUE: Fighting the Public Golf Course Price War
Christina Low Setanta Sports: USA Channel Survey
Maritza Cecilia Rodriguez Loyola BMX Freestyle Youth Development Program
Kyle McCarthy Sports Marketing to Generation Y: A Marketing Plan for the Digital Age
Arman P. Medina Do the Six Pro Teams in the Bay Area Compete for Fans?
Drew Milam A Business Plan for a Collegiate Fantasy Sports League
Daniel Meister Corporate Sponsorship Strategies for USF Basketball
Cathy Moran The NFL in LA: A Study of the Los Angeles Market and Its Absence of a National Football League Franchise
Joe Mulford Can an NBDL Team in San Jose Become a Reality?
Phil Nash A Strategic Plan for the Athletic Programs in Public Education
Adam Nieting Analysis of the 2004 Major League Baseball Free Agent Market
Matthew J. Nuthals The Golf Club @ Western Athletic Clubs: The Country Club Without Real Estate
Tara Lynn O'Connor Are New Stadiums All They're Cracked Up to Be? An Examination of the Factors Influencing New Stadium Deals
Nicole Olszewski Strategy Play: A Project-Based Consulting Company
Sae Young Park Business Plan of the Snow Sport Academy
Lorenzo T. Pascucci Basketball Statistical Analysis: Academic and Non-academic Approaches
Marc Philobos DigitalScout Sports "Bringing NFL College Football Scouting to the Next Level"
Paul Andrew Ratner Above Par Productions: A Business Plan
Sarah Richen A New Physical Education Model for Sacred Heart Cathedral Preparatory
Matthew Riley Mission Hills Fitness: A Niche Experience
Drew Roberts If Life Is a Game, What Are the Rules? Developing the Curriculum for a Semester-long Life Skills Seminar
Carey Rockland Membership Attraction and Retention Factors at Play in the Fitness Facility
Jillian Nicole Ruppenstein San Pablo Bay Swim - A Business Plan
Alque Ryans III The Color Line Faded: A Study About Today's Black Experience in Baseball
Hilary Scott Female Junior Golf Participation: An Examination of the Influence of Media Coverage and Marketing Strategies on Participation Experiences
Hiraki Sekine World Podcast Golf Business Plan: Asian Business Strategy for the US PGA and LPGA
Michael Selvidge The New Media Movement and the EA SPORTS Madden Challenge: An Actionable PR/Marketing Strategy
Stefan Shakiba Capital Campaign Plan for a New Cal Baseball Stadium
Jennifer Shull S.T.A.M.P.: The Value of the Student-Athlete/At-Risk Youth Relationship
Adam Smith Integrated Business Growth Opportunities for the Sacramento Monarchs
Hilary Somers Building a Winning College Tennis Program
Ellen Styer Useful Media Tool or Unfair Recruiting Tactic? The Future of Collegiate Media Guides
Sandra Tabata An Analysis of Criterion-Based Analytical Systems in Sport Marketing
Shae Jared Taylor Good or Bad Investment: Acquisition of Jordan Valley Athletic Club
Michael Theoharis Making the Right Hire: Recommendations to Division I Athletic Directors Making Head Coaching Hires
Adam Toyama Increasing Rewards While Minimizing Risks: A Projection Model for Assisting in the Selection of National Football League (NFL) Quarterbacks
Donna Tripiano Sun, Sand and Play: A Case Study of the AVP
Robin Ungerleider Reviving Professional Women's Baseball: Lessons Learned and Future Prospects
Troy Dion Vann Business Plan for Hyphybar
Caryn Weydemeyer Health and Fitness Industry: Industry Analysis: Historic Trends and Future Recommendations
Elaine M. Williams From Pittance to Profession: The Evolution of the Personal Training Industry in the United States
Stacy Wong Strategic Plan for the Good Tidings Celebrity Pro-Am Golf Tournament
Chrissy Yuen Measuring the Unmeasurable: Sponsorship ROI
Krisha Zagura The Evolution of Women in Sports Journalism: 1970-2005
Jesse Marker Zitrin Development Plan for the Northern California Pro Sports Report
The Internship Program is an important aspect of The Master's Program curriculum. Internships are set in a professional fieldwork setting that enable students to experience the basic concepts and principles of their career specialization. With the completion date targeted to the end of the third semester in residence, the Internship experience often provides a critical event in clarifying the student's professional goals. Often the student will find that the Internship experience helps provide an organizational context that may continue to be applied to The Master's Project during the last semester in residence.
The building of professional competencies and a network of contacts the student may draw on in the sports industry is a primary goal of the Internship experience. It is not uncommon that students enter into the Internship experience with high hopes of landing a job at the organization they are placed with. While the Internship does give students an inside look at organizational opportunities and a showcase for their talents, the Sport Management Program has designed the Internship Program with the long term best interests of the student in mind. Thus, our Internship experience encourages students to develop professional competencies that can be transferred from one organizational context to another and to use the professionals encountered at the organization as a resource for the building of a network of contacts that can facilitate professional growth beyond the Field Site Organization itself.
Students have earned internships with professional sports teams, collegiate athletic departments, community and collegiate recreational sports programs, public and private facilities, corporate wellness programs, private health and fitness clubs, sports marketing and consulting firms, and various amateur athletic organizations.
An assessment is made of the student's professional goals and qualifications during the first semester in residence. Generally, it is the goal of the Master's Program to have the student commence some aspect of the Internship experience during the second semester in residence so that it may be completed along with the coursework that is scheduled to be completed at the end of the third semester in residence.
The Sport Management Program maintains a Program Contact Database that facilitates a posting system for new internship or practica requests we receive from organizations within the sport industry. The Database System we have in place helps students identify organizations and people in the sports industry that may have internship opportunities and helps the Master's Program track students through their Internship experience.
The Internship placement is directed and evaluated by the Internship Class Professor, with supervision of an on-site professional. In a seminar setting of the Internship course, each student shares highlights from the Internship Analysis in an Oral Summary Presentation so that other students may benefit from the analysis of organizational issues in diverse contexts.
The sports industry supports our Internship Program by regularly providing opportunities for Sport Management students in their organizations. Major and minor league professional sports teams, large and small colleges and universities with intercollegiate and intramural athletics and recreation programs, private and public health and fitness clubs, golf and tennis clubs, corporate fitness and wellness programs, hospitals, public schools, amateur athletic organizations, youth sports camps, sport magazines and television production companies, sport marketing firms, sports attorneys, city agencies, and public service agencies have all made the internship connection with students in USF's Sport Management Program. Professional site supervisors at each organization provide direction and guidance to students during their internship. Over the course of their stay with the internship site organization, students in the Sport Management Program take on tasks that help build a network of professional contacts.
Students in the Sport Management Program at USF have earned internships with the following organizations:
2004 NBA All-Star Game Advantage International All Stars Helping Kids Always Dream Foundation American Heart Association American Sports Institute American Youth Soccer Organization Anaheim Angels Anaheim Ducks Athens Olympic Committee Bay Area Sports Organizing Committee BRC Group California Collegiate Athletic Association California State University, Sacramento City Sports Magazine CliffBar Dominican College EA Sports East-West Shrine Football Classic Emerald Bowl ESPN X Games First Down Promotions GMR Marketing Golden State Warriors Houston Texans IMG KNBR-680 Sports Radio Koret Health and Recreation Center KRON-TV Latino Sports Marketing LLC Los Angeles Dodgers Los Angeles Kings Los Angeles Lakers Loyola Marymount University Major League Soccer National Association of Intercollegiate Athletics NYC 2012 Olympic Committee Nob Hill Athletic Club Oakland Athletics
Oakland Raiders Octagon Optimum Human Performance Pac 10 Conference Pacific Athletic Club PowerBar Presidio Adventure Racing Pro Kennex Sacramento Kings Sacramento Monarchs San Diego Chargers San Francisco 49ers San Francisco Bay Club San Francisco Giants San Francisco Tennis Club San Jose Earthquakes San Jose Sabercats San Jose Sharks San Jose State University Santa Clara University Scottish Claymores (NFL Europe) Sonoma State University Special Olympics SportsBridge Sports Club LA Stanford University St. Mary's College Tiger Woods Foundation University of California, Berkeley University of California, Los Angeles University of San Diego University of Southern California U.S. Olympic Track and Field Trials U.S. Open Tennis Tournament U.S. Sports Development U.S. Tennis Association U.S. Track and Field Association West Coast Conference World Cup Soccer
Teams Los Angeles Dodgers, Oakland A's, San Francisco Giants, San Diego Padres, Los Angeles Angels of Anaheim, St. Louis Cardinals, Boston Red Sox, Pittsburgh Pirates, Houston Astros, San Francisco 49ers, Seattle Seahawks, Oakland Raiders, San Diego Chargers, Denver Broncos, Houston Texans, Golden State Warriors, Sacramento Kings, Los Angeles Lakers, Los Angeles Clippers, Sacramento Monarchs, Anaheim Mighty Ducks, San Jose Sharks, San Jose Earthquakes, Los Angeles Galaxy, San Jose SaberCats,
Leagues, Facilities, Ownership Groups NFL, NFL Europe, NBA, WNBA, NHRA, Staples Center, HP Pavilion Arena, Phoenix International Raceway, Kroenke Sports Enterprises, Silicon Valley Sports & Entertainment,
College Athletics Big West Conference, West Coast Conference, Pac-10, NAIA, USF, USC, Stanford, UC Berkeley, UCLA, UC Santa Barbara, UC Irvine, UC Riverside, UC San Diego, UC Davis, CSU-Los Angeles, CSU-Fullerton, CSU-Northridge, CSU-Bakersfield, CSU-Hayward, CSU-San Bernardino, Long Beach State, Sonoma State, Fresno State, San Diego State, Santa Clara, Loyola Marymount, Notre Dame, Arizona State, Tennessee, Minnesota, Ohio State, Colorado State, Northern Arizona, Pennsylvania, South Florida, York College, Marymount College, University of Chicago
Consultancies, Agencies, Councils/Commissions Octagon, Ogilvy PR, IMG, GMR Marketing, Paragon Marketing, Hutt Sports Group, BRC Group, Sony, Nike, Nike-Japan, SportsMark, Global Sports & Entertainment, Premier Partnerships, Saatchi & Saatchi, Sharpe PR, Oakland Football Marketing Association, ADC Partners, The Sports Management Group, Goodwin Sports Management, Reich, Katz & Landis, BDA Sports Management, Billy Casper Golf Management, Southern California Golf Association, U.S. Professional Tennis Association, USOC, San Diego International Sports Council, Sacramento Sports Commission,
Media, Manufacturers, Other Organizations ESPN, FOX Sports, FOX Sports Net, Clear Channel (SFX), ESPN Videogames, EA Sports, Sega, MLB Advanced Media, CollegeSports Online, www.sportsline.com, X Games, Volvo Ocean Race, Harlem Globetrotters, Special Olympics, AYSO, Kristi Yamaguchi Foundation, Newport Sports Museum, Sports Club LA, Tiger Woods Foundation, Power Plate USA, Anderson Bat Company, California Skier, Mastercraft, Powerbar, Western Athletic Clubs.
