Today's sports industry needs highly trained professionals to meet the challenging pace of changes in economics and lifestyle that will define the growth patterns in tomorrow's marketplace.
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With the expansion of both recreational and spectator sports and society's increasing concern over healthful lifestyles athletic administration and fitness management are both growing more complex. As a result, successful organizations in the sports industry are increasingly looking for tomorrow's leaders to have specialized training at the graduate level.
The Master’s Program provides professional preparation for leadership positions with professional sports teams; intercollegiate athletic programs; sports facilities; amateur athletic organizations; health and fitness organizations; sporting events and tournaments; stadia and arenas; and the marketing, management, and communication firms that support the sports marketplace.