A pioneer of modern
advertising, David Ogilvy, believed that one principle for creating
breakthrough advertising is something he called the "Big Idea." Well,
here's a Big Idea: in advertising, broader is better, and a USF
education provides you with that breadth. Beyond your interdisciplinary
advertising curriculum, Arts & Sciences core courses will fine tune
your writing skills, will prepare you to make more powerfully
persuasive presentations and lead you to more deeply understand our
diverse and globalizing world - all important "tools" for launching a
successful advertising career.
