Thota, Sweta Chaturvedi, "A Resolution Model of Consumer
Irritation Consequences and Company Strategies: Social Networking
and Strategy Implications", forthcoming, Journal of Applied
Business and Economics.
Thota, Sweta Chaturvedi, Ji Hee Song and Abhijit Biswas, "Is a
Web Site Known by the Banner Ads it Hosts? Assessing Forward and
Reciprocal Spillover Effects of Banner Ads and Host Web Sites".
Forthcoming, International Journal of Advertising.
(Accepted: April 25, 2012).
Saini, Ritesh and Sweta Chaturvedi Thota (2010), "Relative
Thinking in Price Comparisons: The Role of Affect, Processing-Style
& Intuition" Journal of Consumer Psychology, Volume
Thota, Sweta Chaturvedi and Abhijit Biswas (2009), "I Want to
Buy the Advertised Product Only! An Examination of the Effects of
Additional Product Offers on Consumer Irritation in a Cross
Promotion Context," Journal of Advertising, Volume 38,
Number (1), Spring (123-136).
Thota, Sweta Chaturvedi, Ji Hee Song and William Val Larsen
(2010), "Do Animated Banner Ads Hurt Websites? The Moderating Roles
of Website Loyalty and Need for Cognition," Academy of
Marketing Studies Journal, Volume 14, Issue 1, 91-116.