Sonja Martin Poole
Assistant Professor Sonja Martin Poole is an internationally recognized lecturer and researcher on transformative marketing strategy and marketing education. With particular emphasis on the ways in which marketing is used to bring about social change, Dr. Poole explores topics that include marketing ethics, sustainability, corporate responsibility, multicultural markets, education, public policy, and social welfare.
Having earned both her Ph.D. and M.A. from University of California at Berkeley, Professor Poole shares her expertise in gamification – the use of game dynamics to engage audiences – in achieving specific social goals. With the ever-increasing congestion and competition in the arena of online marketing and advertising, Dr. Poole helps her students come up with innovative ways to interact with, add value and offer rewards to their target audiences, giving students an informed head start as consumer-focused digital marketers.
Dr. Poole lectures internationally on compassionate marketing and offers public commentary on issues related to marketing and society. She is a New Orleans native and maintains an active consulting practice in Oakland, California.
Post-doc, Business, Marketing Emphasis, Tulane University, Freeman School of Business, New Orleans, 2009
Ph.D., Education Policy, Organization, Measurement and Evaluation, University of California at Berkeley, 2007
M.A., Economics, California State University, East Bay, College of Business and Economics, 1999
M.A., Education, University of California at Berkeley, 1998
B.A., Economics, University of California at Berkeley, 1992
- The following courses represent the last 3 years of teaching and do not represent the current course offerings.
- BUS 392: Producing & Selling
- NPA 672: Marketing for Nonprofit Organizations
- BUS 360 Marketing Research
- BUS 362/6309: Multicultural Marketing
- BUS 367: Marketing and Society
The following list is a selection of recent publications and does not represent the entire body of research.
"The Relationship between External Accountability and Internal Accountability: A Cross-State Analysis of Charter and Traditional Public Schools," The Journal of School Choice, Vol. 5, No. 3, 2011
Honors and Awards
Dean's Circle Teaching Fellow Award, USF School of Management, 2010
Tulane University Postdoctoral Fellowship in Business, 2008 - 2009
National Science Foundation, Howard University Evaluation Institute Fellow, 2004 - 2005
National Science Foundation, WMU Institute on Evaluation Fellow, 1999 - 2000
Louise Patterson Academic Achievement Award, 1997, 1998, 1999, 2000
Nonprofit Management Consultant, Pooled Resources, Inc., Oakland, CA, 1996 - present
Chair, Black Community Council, USF, 2012 - present
Faculty Director, Business Minor Program for the School of Management, USF, 2011 - 2012
Faculty Director, Assessment for the School of Management, USF, 2008 - 2012