Mauricio Ferreira

Dr. Ferriera is the head of the marketing research and analytics at the Hypothesis Group, a Los Angeles-based research and marketing consultancy. He specializes in consumer choice, positioning, market segmentation, pricing, and promotion response. Before joining Hypothesis, He was the Director of Market Research and Analytics for the DRSI Group and the Chief Methodologist at IMS Health Global Consulting - one of the largest international market research consulting companies. He has also held faculty positions at Texas A&M University and Ohio University, where he has taught graduate and undergraduate courses in sport marketing, sport finance, and research methods. For the past 10 years, he has led projects for a wide range of companies in the entertainment, sport, and health industries. His clients have ranged from large companies such as Disney, Mattel, Microsoft,and Johnson & Johnson to more local organizations such as convention and visitors bureaus and local sport organizations. Fluent in three languages, Dr. Ferreira received his Ph.D. in Sport Management from The Ohio State University, with an emphasis in Research Methods and Marketing from the Fisher Business School. He has authored research articles published in the Journal of Sport Management, Sport Marketing Quarterly, Sport Management Review, Group Dynamics, International Journal of Sport Marketing & Sponsorship, and the Sport Management Education Journal. In 2004, he has received the outstanding research article award from the Sport Marketing Association.