Sun-Young Park is an assistant professor of Hospitality
Management and Strategy (Department of Entrepreneurship, Strategy,
and International Business) in the School of Management. She
teaches and conducts research on service management, strategic
management, and sustainable business models. She conducts research
on how to make a business model more sustainable and successful;
how to strategically manage service firms; and how to evaluate
marketing and branding efforts, particularly in the tourism and
hospitality industries. She taught at the University of Hawaii at
Manoa upon completing her PhD at Texas A&M University. While
pursuing a Ph.D., she produced reports that evaluated the Texas
State agencies' marketing programs (including tourism
marketing). She was a management consultant at a multinational
firm, working with various companies and national government
agencies in Asia Pacific and the U.S. on business strategy,
knowledge management, financial transactions, and national/regional
tourism marketing strategies.
In Spring 2011, Sun-Young received an Outstanding Research
Award from the School. She enjoys surfing (on the net and on the
ocean), exercising, and learning about the brain and the
Ph.D. Texas A&M University
Service management and strategic management
Corporate Social Responsibility / Sustainable Business
Marketing and Branding
Tourism and Hospitality Industries
- Sustainable Business Models --MBA
- Strategic Management --Undergraduate Capstone
- Marketing & Management of Hospitality Service --Undergraduate
Park, S.-Y., & Allen, J. P. (2013). Responding
to online reviews: Problem-solving and engagement. Cornell
Hospitality Quarterly, 54, 64-73.
Park, S.-Y. & Vargo, S. F. (2012). A service-dominant logic
approach to tourism marketing strategy. In Strategic Marketing
in Tourism Services. Edited by R. Tsiotsou & R. E.
Goldsmith, pp. 231-246. Emerald Publishing.
Sheldon, P. J. & Park, S.-Y. (2011). An
exploratory study of corporate social responsibility in the U.S.
travel industry. Journal of Travel Research,
Park, S.-Y. & Lee, S. (2009). Financial
rewards for social responsibility: A mixed picture for restaurant
companies. Cornell Hospitality Quarterly, 50,
Park, S.-Y., & Petrick, J. F. (2006). Destinations'
perspectives of branding. Annals of Tourism
Research, 33, 262-265.
Faculty Adviser for Net Impact-MBA Student Club