Will is a nationally recognized expert in voter targeting and
provides research counsel to National Media clients and to
targeting media to improve the efficiency of campaign advertising
and public relations campaigns.
As the vice-president of a major research firm in the 1980ís, he
developed new methods for testing opinion advertising that are now
widely used in the industry. To revitalize a major sport, Will
conducted research that lead to a successful re-branding. He has
used tracking polls to measure sentiment in the financial markets.
For an Internet company, Will led a team that conducted the largest
on-line focus group to ever measure moment-to-moment reaction to
presidential debates on behalf of a cable news channel. He has
conducted hundreds of opinion surveys and focus groups and is
widely cited in major national publications. Will conducted his
first survey while he was a senior undergraduate at Yale
University. He also holds an MBA from the Harvard Business
School.
