Director of Strategic Initiatives / Term Instructor
Director of Strategic Initiatives John O’Meara is an on-pulse innovation driver and classically trained business executive, with a successful track record of growing companies and brands in the consumer goods and services, technology, retail and non-profit sectors. In recent years, he has turned his attentions to educating students on global team leadership, business development, corporate positioning and strategy, brand architecture, advertising, marketing strategy and communications. O’Meara draws upon his extensive and broad-based professional experience as a manager of a full-service global branding firm.
In a city thriving with digital culture, progressive business and emerging technologies, O’Meara is teaching students how to sift through the steady stream of new information and extract the more potent themes and trends, building upon these in an effort to not only gain competitive advantage in business, but also to add real, perceptible value to desired consumer audiences. The other great advantage of studying business in San Francisco, O’Meara feels, is that the city continues to generate new businesses and young entrepreneurs, who believe best business practice means giving back to the community.
M.B.A., emphasis on Marketing and Finance, Anderson School of Management, University of California at Los Angeles (UCLA)
B.S., Magna Cum Laude, University of San Francisco, CA
- The following courses represent the last 3 years of teaching and do not represent the current course offerings.
- BUS 100: Launch into Business
- BUS 302: Marketing Management
- MBA 6001: Career Advantage
- MBA 6315: Brand Strategy and Management
Honors and Awards
American Graphic Design Award, 2007
Annual Creativity Award, 2007
AIGA Award, 2007
Effie Gold Award, 1993, 1996
London International Advertising Award, 1st place, 1995
and Principal, New Growth Consulting, L.L.C., San Rafael, CA, 2010 – present
Director, Anthem Worldwide, San Francisco, CA, 2007 – 2010
Director and Global Client Leader, Landor Associates / WPP, San Francisco, CA,
2001 – 2007