Catalog

MOPA 614 - Strategic Communications (3)

This class develops skills for planning and executing successful strategic communications campaigns. Students will learn the fundamentals of developing and executing communicative strategies aimed at influencing—even shaping—the public sphere. Utilizing skill-based seminars, the course will delve into durable, constructive engagement strategies related to conflict negotiation and facilitation, crisis management (aversion and response), and media relations. Develops skills in various forms of communications.