Catalog

SM 601 - Managing Sport in a Dynamic Environment (3)

Evaluation of the impact of late capitalism on the production, promotion, regulation, distribution, and consumption of sport goods, services, and experiences. Focus on the new economy of themed entertainment, the changing geography of human capital, the landscape of postindustrial urban spaces, consolidation in the international marketplace, the mass customization of information, the value of branded spectacle, the impact of networked local/global technologies, and the formation of lifestyle identities. The role of ethics in culture and the marketplace.