Catalog

PA 685 - Strategic Management of Public Communication (3)

This course explores effective communications in the public sector environment, including the theory behind and practical application of a variety of communication practices. These include but are not limited to public information and awareness campaign management, delivery of effective presentations, and interpersonal communication within the office and within public settings. Emphasis placed on the source, message, channel, and receiver dimensions of communication in both traditional (oral communication, print, broadcast radio and television) and mediated (social networking, blogs, podcasts) environments.