Catalog

BUS 364 - Brand Strategy and Product Management (4)

This course explores branding from a consumer perspective and provides insight into how profitable brand strategies are developed for the purposes of attracting and maintaining customers. The relationship between brands and products is also examined to better understand how market offerings are shaped to fill specific consumer needs. Through this course students will come to understand the role that brands and products play in today's marketing environment. Prerequisites: BUS 302 or BUS 492