Catalog

BUS 492 - Honors: Marketing Management (4)

This course introduces fundamental marketing concepts and theories and demonstrates their applications and practices. Topics include market and competitive analysis, market segmentation and targeting, product positioning, brand and product management, pricing issues, advertising and promotion campaigns, and channels of distribution. Cases, presentations and assignments are used to highlight these topics, illustrate marketing concepts and theories in practices, and allow students to apply them in real and simulated company situations. Prerequisites: (ECON 101 or ECON 111 ) and (ECON 102 or ECON 112 ) and MATH 106 and BUS 201 and BUS 202