Catalog

MBAI 5008 - Competitor (2)

How can our organization transcend and leapfrog the competition? Why should you create, dominate (and sometimes abandon) markets? How do we "look over our shoulders" without "losing our souls?" How do we better understand our organizations: Who are we, and who do we want to be? We will look at specific techniques for successfully analyzing and driving markets, competitors, and our own organizations' capabilities. We will also learn how to create a straight-forward, clear, powerful and authentic mission and execution process which will lead to competitive advantage. We will meet innovative leaders whose successful, sustainable companies and organizations positively affect people and the planet. Restricted to Business Administration majors.