Catalog

ADVT 344 - Advertising and Social Media (4)

Advertising is commonly known as the art of persuasive communication, not a force for social justice.  However, a growing number of communications professionals, especially those representing nonprofit organizations and government agencies, are using a process known as social marketing to encourage behavior change that benefits society. This course will examine how the tools and concepts of commercial marketing – which encourages consumers to choose iPod over other MP3 players, Target over Kmart, or Levi’s over Wrangler – can be used to influence behaviors such as using alternative transportation, practicing safe sex or getting out the vote. Prerequisite: ADVT 341.