Vijay Mehrotra

Vijay Mehrotra is a Professor of Business Analytics at the USF, where he leads USF’s MBA Customer Success Management (the first such academic program in the world). He also directs the Business Analytics curriculum within USF's MBA program and teaches courses in Business Analytics, Predictive Modeling, and Data Mining.  Prior to becoming a professor, Vijay spent more than a decade working full-time in Silicon Valley as an analytics consultant, entrepreneur, and executive.  Since 2010, his column “Analyze This!” has been published in every edition of Analytics magazine. In addition to his teaching and research, he regularly advises and invests in technology start-ups and consults with companies large and small on technology-driven change. 

Professor Mehrotra holds a PhD in Management Science and Engineering from Stanford University, and a BA in Mathematics, Economics, and English from St. Olaf College.  His personal motto is "Get to Know Me and Something Will Happen."

• Call center operations planning and analysis
• Customer success management

• Analytics education
• Digital transformation
• Service operations management

• Director, Customer Success Management Initiatives
• Director, MBA Business Analytics Curriculum
• Academic Director, MBA for Executives Program

• Stanford University, PhD in Operations Research, 1992
• Stanford University, MS in Operations Research, 1989
• St. Olaf College, BA in Mathematics, Economics and Statistics, 1986

• Assistant Professor of Decision Sciences, San Francisco State University
• Vice President for Professional Services, Blue Pumpkin Software 
• Co-Founder and CEO, Onward Inc.
• Associate, Decision Focus Inc.

• USF School of Management, Outstanding Graduate Teaching Award (2024)
• USF School of Management Sheryl Barker Student Support and Advocacy (2023)
• Global Top 100 Customer Success Management Thought Leaders (2023)

• "Toward Healthier B2B Relationships," Harvard Business Review, 2024
• “When Strength Becomes Weakness:  the Case of Zillow Offers,” Journal of Information Systems Education, 2024
• “Customer Success Management, Customer Health, and Retention in B2B Industries,” International Journal on Research in Marketing, 2023
• “The Class Reunion's Friday Gala,” Jesuit Business Case Series, 2021
• “Staffing call centers under arrival-rate uncertainty with Bayesian updates,” Operations Research Letters 2018