Marketing, BSBA

McLaren Undergraduate School of Management

Bring your whole self to the marketing program at USF. Bring all your skills and interests to the table — communication, creativity, innovation, persuasion, data analysis, technology, and a desire to change the world for the better.

Marketing, BSBA

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Come Unlock Your Potential

The marketing program at USF offers energy, experiences, and opportunities not found elsewhere.

Launch Your Career

At USF, learn strategies for meeting consumer needs in today's marketing landscape. Enter the job market with core business knowledge alongside the ability to identify and solve marketing challenges in any organization or community.

Career Outcomes

Get Involved

Meet fellow Dons who share your passion in marketing. Join the Marketing Club, where you can build your network, learn about internship and job opportunities, and develop your leadership skills. Find your support system at a Women in Business (WiB) meeting.

Clubs & Orgs

two student walk in front of a mural in SF's mission district

Engage With the Community

Use your knowledge to help local leaders and nonprofit organizations improve their operations. Engage in activities that address justice issues, strengthen communities, and enhance your civic competencies and values.

Community-Engaged Learning

Student listening at a Career Services event

Land an Internship

Use USF’s career resources to secure internships. Attend career fairs and connect with potential employers. Get job-ready by joining resume writing and interview skills workshops.

Career Services

What's it like as a USF marketing student?

Gain a strong foundation in the principles and tools of marketing. Learn to understand and prioritize consumer needs when building products and services. Explore social media and digital marketing, branding, public relations, and advertising strategy. Examine the role marketing plays in society and how it affects the common welfare.

Our Curriculum

Student climbing stairs, following another student

Zac Clark ’23

Runs a nonprofit that serves unhoused people in San Francisco

Start Something

Some people tell us, ‘Your backpack can’t end homelessness!’ I say, ‘I know it can’t end homelessness, but it’s a place to begin.’”

Zac Clark ’23

Runs a nonprofit that serves unhoused people in San Francisco

Read Zac's Story

Join the Horizon Collective

Starting in your first semester at USF, find your people, your purpose, and your profession by tackling real-world interdisciplinary projects in sustainability, AI, and health.

Explore the Horizon Collective