Experts Guide

Searching for an academic expert for your news story? Check our Experts Guide below, or reach out to Kellie Samson in Media Relations: ksamson@usfca.edu.

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Professor
101 Howard St, Suite 430
Professor
Malloy Hall, Room 222
Associate Professor
McLaren 107
Professor
Cowell Hall, 202
Professor
Harney Science Center 107D
Professor
Malloy Hall, Room 233
Associate Professor
Kalmanovitz Hall 339
Expertise: Public relations, Strategic communication, Social media strategies
Dr. Zifei “Fay” Chen is an associate professor in the Communication Studies Department and oversees the Public Relations Minor program. Specialized in public relations and strategic communication, Dr. Chen’s research foci include corporate social responsibility and advocacy, startup and entrepreneurial communication, digital communication, and prosocial communication. Dr. Chen has produced over 35 refereed journal articles, book chapters, and books. Her work has been published in leading…
Professor
Malloy Hall 227 & SFH Downtown Campus, Room 210
Adjunct Professor
Kalmanovitz Hall G55
Expertise: Psychology of gender, Psychology of sexuality, Clinical psychology, Abnormal and criminal psychology
Professor Kate Gapinski received a PhD in clinical psychology from Yale University, where her research focused on eating disorders and social perceptions of weight. She also worked in a lab dedicated to gender research for several years. After completing postdoctoral work in behavioral medicine at Stanford University, she became a founding partner in an evidence-based clinical psychology practice in San Francisco, where she currently treats individuals and couples. In addition, she has…
Associate Dean of Graduate Programs and Strategic Initiatives, and Professor of Sport Management
Kalmanovitz Hall 106
Expertise: Sport fan and consumer behavior, Athlete, team or event sponsorship, Sport sales and demand generation, Sport marketing strategy
Dr. Michael M. Goldman is a marketing and sales teacher, researcher, and advisor to organizations in the U.S., India, Kenya, and South Africa. From investigating how to retain baseball season ticket holders of the San Francisco Giants, to advising the MTN Group on leveraging their FIFA World Cup sponsorship, to developing sales skills workshops with the Los Angeles Clippers, Michael has worked with students, managers, and clients to enhance their abilities to acquire, grow and retain profitable…