Digital Marketing Analytics
The Digital Marketing Analytics Certificate is designed to empower professionals with the knowledge and skills needed to thrive in today’s data-driven marketing landscape. Through seven intensive sessions, you will gain practical expertise in leveraging marketing data for strategic decision-making, optimizing campaigns, and driving organizational growth.
No prior experience in marketing analytics is required.
What you will learn in Digital Marketing Analytics
At the end of this 7 week course, students will be able to:
- Master essential marketing metrics and how to measure campaign success.
- Understand data ethics and privacy laws, particularly in the context of AI.
- Develop channel strategies using contemporary marketing tools.
- Learn to balance qualitative and quantitative data for better decision-making.
- Gain insights into data infrastructure, marketing automation, and AI applications.
- Analyze real-world case studies in growth marketing and customer journey optimization.
What are the program highlights?
- Interactive Sessions: Engage in live, hands-on learning experiences with industry experts.
- Industry Guest Speakers: Hear from top leaders on data ethics, AI applications, and marketing infrastructure.
- Practical Applications: Explore real-world case studies to bridge theory and practice.
- Comprehensive Curriculum: Cover foundational metrics, advanced AI tools, and ethical considerations.
Details
Dates: Spring 2025
Schedule: TBA
Location: Online
Instructor: Tory Grove
Continuing Education Units: 2
Cost: $1195 - $795 USF Alumni - $295 USF Students