EMBA Widens CEO's Horizons
Pursuing an Executive MBA was a bold and much-needed undertaking for Dee Bustos ’25. As Care Indeed's CEO for 14 years, she felt a strong need to upskill and redefine the vision of the organization.
How did your time at USF contribute to the role you have now?
The complex landscape of home care and the evolving demands of the people we serve require more than just extensive experience but a broader strategic perspective, deeper analytical insights, and a leadership approach from more experienced professionals and an institution renowned for developing the most successful, human-centered, and innovative entrepreneurs.
The EMBA program became the driving force behind the personal and organizational change I wish to pursue. The program pushed me beyond my comfort zone and prompted me to question my worldview. It was a personal journey I never imagined I needed and wanted — one that reinforced the power of curiosity over complacency and the value of continuous learning.
This experience not only refined my decision-making and strategic thinking but also deepened my sense of purpose. I am committed more than ever to upholding uncompromising excellence, meaningful contributions, and ethical leadership.
Tell us about the global practicum
One of the most defining moments of my EMBA experience was our 10-day global practicum. This experience was more than just an academic exercise — it was an immersion into the complexities of global markets, cultural diversity, and international business strategies. It underscored the power of collaboration and the immense value of my cohort. As a CEO in a highly competitive industry, my world often felt confined to the demands of my business. The EMBA widened my horizons, reinforcing that leadership is not just about navigating the known but embracing the unknown with confidence and a strategic mindset. It reminded me that differences are not barriers but strengths and that by fostering diverse perspectives, we build more resilient and innovative teams.
How did your cohort contribute to your EMBA experience?
One of the most valuable insights I took away from this experience is that we all have a place in this world. Each of us brings unique strengths, as well as areas for growth, and the beauty of a strong community is that we complement and uplift one another. Weaknesses are not limitations — they are opportunities for development and collaboration. The EMBA reinforced that fear never truly disappears, but with the right support system, it becomes something we can face with clarity and courage. Leadership is not about commanding authority; it is about inspiring trust and rallying others behind a shared vision. I have always been someone who seeks out opportunities, and when they are not readily available, I find ways to create them. The EMBA amplified this mindset, introducing me to extraordinary people and perspectives that continue to shape how I approach challenges and possibilities.
Any words of advice for future EMBA students?
To future EMBA students, know that this journey will test you. There will be moments when you feel stretched too thin when you question whether you are capable, smart, or strong enough to keep going. And that’s okay. Just keep showing up. Find moments of joy in between the chaos, even if they are brief. The EMBA at USF is not just about advancing your career — it is about becoming part of a community that will support and challenge you in ways you never expected. I have had the privilege of meeting some of the most remarkable individuals, people who have inspired me, encouraged me, and stood beside me. This is not a competition; it is a collective journey of growth and impact.
Looking back, I am profoundly grateful for every moment — the exhilarating highs, the daunting lows, the clarity, the uncertainty. Every experience, every lesson, and every connection has shaped me into a more confident and compassionate leader.”
